About the Pineapple Shop

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Embrace the Lifestyle, Embrace the Sport

PineappleProds is, over everything, a lifestyle brand. Unlike most of the brands in the world that care mainly about profits, PineappleProds aims mainly at making Competitive Paintball something huge; Even bigger than it used to be a back in the lates 2000's (a time when you could see Competitive Paintball events advertised on billboards in cities, and be talked about on mainstream news). And to do so, we believe it is more than crucial for players to have clothing to wear outside of the field, at school, at the gym, on a night out or anywhere else. Having this happen at scale means thousands of conversations about the sport will happen in day-to-day situations, and thus will bring more awareness to the masses about the sport. From there, it becomes much easier to approach the idea of trying paintball to your friends, coworkers, family or anyone else.

We also strongly believe in the power of well produced and compelling content when it comes to promoting the sport. After all, who hasn't watched a Paintball video in their life, whether it be a Best Of Compilation or this classic clip of a kid freaking out when being shot at by his friends. PineappleProds believes that high quality content is a door to people's hearts and desires, which could very well lead to mainstream audiences trying the sport out or wanting to watch it as they would with any other mainstream sport.

Don't forget where you came from

PineappleProds started out as a photography brand, when it was still run by its founder, Elias Touil until 2010. By the beginning of 2011, his brother Camil took over, and started steering Pineapple towards videography.

Since then, the brand has been doing better than ever. In 2016, PineappleProds thus decided to go all in and on videography and to cover ALL the NXL, and MIPL events, on top of already covering all CXBL, Millenium events and attending random events and big games here and there during the season.

In 2017, PineappleProds has seen one of its best years so far, with production partnerships being established with the NXL, the Millennium Series and having expanded its corporate clients list to one of the biggest and most solid in the industry, including clients such as Drom Paintball, Exalt Paintball, Swift Paintball, Facefull, PBNation and many more. PineappleProds produced over 100 pieces of content over the year, totalling over a million combined views.

Not only that, but 2017 has marked a huge step when it comes to sponsorships, as PineappleProds has sealed deals with various Pro, Semi-Pro and divisional teams and players (Most notably Edmonton Impact's very own Zane Yachimec, Professional team Seattle Uprising as well as Semi-Professional teams Distortion and Montreal Image).

 

PineappleProds will be keeping up with its well renown event videos in 2018, and will be featuring any player wearing PineappleProds clothing on or off the field in its event videos. This is a chance for the brand to thank all its fans and customers, and to thank them for the support they've shown over the years.

 

On top of that, PineappleProds plans to keep expanding its activities and reach in 2018. Amongst other things, the brand aims at optimizing its content over the year, in order to make it more enjoyable and easier to watch for mainstream ("non-paintball") audiences.

PineappleProds also plans on bringing in honorary content creators on board in 2018, allowing the brand to start training photographers, videographers and graphic artists in whom they see potential, all while expanding its reach and impact to regions where PineappleProds' presence still lacks depth and/or consistency.